🧭🌟 STEP 6ba — WHAT BUSINESS WILL WORK FOR YOU?
*Match Your Strengths, Skills, Time, Capital, and Wealth Goals
to the Right Business Model — Without Guessing or Hoping*
This is your business-selection blueprint.
⭐ INTRODUCTION — Picking a Business Is Not About Passion… It’s About Fit
The #1 reason businesses fail?
Not passion.
Not competition.
Not lack of funding.
It’s misalignment.
Misalignment between:
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The business model
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The founder’s time availability
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Skillset
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Capital
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Income goals
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Timeline
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Risk tolerance
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Lifestyle
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Scalability needs
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Personality
People keep picking businesses that are wrong for them, not wrong in general.
The purpose of Step 6ba is to remove luck, emotion, and randomness and replace them with:
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Data
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Strategy
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Alignment
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Systems
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Wealth logic
By the end of this lesson, you will know EXACTLY which type of business:
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Fits you
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Fits your Wealth Gap goals
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Fits your time
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Fits your income target
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Fits your risk levels
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Fits your skills
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And fits your financial independence timeline
This is the foundation for Steps 6baa through 6bae.
🧱 SECTION 1 — 🧩 The Four Major Business Types (Choose Your Lane)
There are only four types of businesses in the world.
Every single business you see fits into one of these categories.
Understanding these business “families” prevents you from choosing a poor fit.
🟦 1. Service Businesses (Fastest to Start, Lowest Cost)
Icons: 🧹🛠💻🎨📞
Examples:
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Cleaning
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Digital marketing
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Web design
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Consulting
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Landscaping
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Notary
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Tutoring
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Freelancing
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Virtual assistant
⭐ Strengths
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Fastest way to make money
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Lowest startup cost
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Highly profitable
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No inventory
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Can start part time
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Builds skills that transfer to other businesses
⚠ Weaknesses
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Your time becomes the bottleneck
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Harder to scale unless you hire or build systems
Best for:
People with low capital who want income FAST.
🟩 2. Product Businesses (Physical or Digital)
Icons: 📦💡📱🧴
Examples:
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Amazon FBA
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Etsy shop
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Supplements
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Clothing brand
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Digital downloads
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Online courses
⭐ Strengths
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Medium scalability
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Higher margins if digital
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Can automate fulfillment
⚠ Weaknesses
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Upfront cost
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Inventory risk (physical)
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Marketing required
Best for:
People willing to invest time in brand building.
🟧 3. Real Estate Businesses
Icons: 🏠🏢🔑
Examples:
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Rentals
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Flips
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STRs
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Property management
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Wholesaling
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Real estate agent
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Private lending
⭐ Strengths
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Cashflow + appreciation
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Leverage
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Depreciation
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Massive tax advantages
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Passive potential
⚠ Weaknesses
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Higher capital requirements
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Market cycles
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Due diligence needed
Best for:
People aiming for wealth + tax reduction, not fast income.
🟪 4. Digital / Media / Content Businesses (Scalable)
Icons: 🎥📱💻📝
Examples:
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YouTube
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Influencer brand
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Blogs
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Instagram faceless pages
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Membership communities
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Online coaching
⭐ Strengths
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Highly scalable
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Very low cost
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Global reach
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Passive potential
⚠ Weaknesses
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Slow initial growth
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Requires consistency
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Branding & creativity matter
Best for:
People wanting freedom, low cost, and exponential upside.
🧱 SECTION 2 — 🔥 The Five Factors That Determine Your Best Business
Choosing wrong will sabotage your wealth journey.
Choosing right accelerates it.
You must evaluate:
🟥 1. Time Availability
I have:
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🕒 1–5 hours/week → Low-maintenance business
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🕒 10–20 hours/week → Service or digital
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🕒 20–40 hours/week → Any scalable business
🟧 2. Skill Set
Do you already have valuable skills?
Examples:
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Tech
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Marketing
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Sales
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Operations
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Creative
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Construction
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Service trades
Business must match skills or be learnable rapidly.
🟨 3. Capital Available
How much can you invest?
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$0–$500 → Freelancing, content, consulting
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$500–$5,000 → E-commerce, digital products
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$5,000–$25,000 → STR setup, real estate wholesaling, mobile services
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$25,000–$100,000 → Brick & mortar, franchises
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$100k+ → Multi-unit real estate, acquisitions
🟩 4. Income Goal
How fast do you need income?
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“I need money in 30–90 days” → Service
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“I want long-term wealth” → Real estate
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“I want scalable income” → Digital/media
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“I want a sellable asset” → Agency, e-commerce, SaaS
🟦 5. Risk Tolerance
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Low → consulting, services
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Medium → digital products, real estate
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High → e-commerce brand, SaaS, startups
🧱 SECTION 3 — 🧮 The Business Selection Matrix (Your Decision Engine)
Match the category that fits.
🟢 If you want income FAST → Choose SERVICE
Examples:
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Cleaning
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Pressure washing
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Digital marketing
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Web design
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Consulting
→ Profit in 2–6 weeks possible.
🔵 If you want passive wealth → Choose REAL ESTATE
Examples:
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Rentals
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STRs
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BRRRR
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Syndications
→ Slow starter, massive compounding.
🟣 If you want scalability → Choose DIGITAL/MEDIA
Examples:
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YouTube
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Online courses
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Instagram faceless pages
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Membership sites
→ Low cost, infinite growth.
🟠 If you want a sellable business → Choose AGENCY or E-COMMERCE
Examples:
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Marketing agency
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Amazon FBA
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Shopify store
→ Build, grow, sell.
🧱 SECTION 4 — 📊 Business Comparison Chart
🧱 SECTION 5 — 🧾 Tax Implications Based on Business Type
All businesses receive:
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Home office deduction
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Phone & internet deduction
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Vehicle or mileage
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Equipment
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Travel
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Education
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Subscriptions
Some businesses get EXTRA tax benefits:
🏠 Real estate
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Depreciation
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Bonus depreciation
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Cost segregation
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STR loophole
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1031 exchange
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Step-up in basis
💼 Agencies & service businesses
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S-corp election
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Payroll tax savings
🟪 Digital & content businesses
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Nearly 100% deductions
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Low overhead
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Can convert lifestyle expenses into business expenses (legally)
🧱 SECTION 6 — 📚 Case Studies (4 Levels)
🟢 Case Study 1 — Beginner: Emily (Age 26)
Time: 10 hrs/week
Skills: Social media
Capital: $0
Best business: Social media management
Result:
$1,200/mo profit → funds Roth IRA + taxable account.
🔵 Case Study 2 — Overwhelmed Employee: Mike (Age 42)
Time: 5 hrs/week
Skills: Handy
Capital: $1,500
Best business: Pressure washing or handyman services
Result:
$1,000–$2,000/mo → builds emergency fund + investment capital.
🟣 Case Study 3 — Real Estate-Focused: Brianna (Age 35)
Capital: $20k
Goal: Passive wealth
Skills: Organization
Best business: Airbnb management or rental acquisition
Result:
Buys first rental → uses depreciation to reduce taxes to zero.
🟧 Case Study 4 — High-Net-Worth: Carlos (Age 50)
Capital: $250k
Skills: Leadership
Goal: Sell business
Best business: Acquire an existing business (acquisition entrepreneurship)
Result:
Buys $1M business → grows to $2.5M → sells → retires.