Price & Profits of Online Stores is a practical, data-driven e-book designed to help e-commerce founders, operators, and digital entrepreneurs master the relationship between pricing decisions and bottom-line profitability.
Because pricing isn’t just a number.
It’s psychology, positioning, and profit engineering combined.
Inside this powerful guide, you’ll discover:
📊 How to calculate true break-even pricing
💰 The difference between markup and margin (and why it matters)
🧠 The psychology behind premium pricing
📦 How product cost, fulfillment, and returns affect final profit
📈 How to structure pricing for higher average order value (AOV)
💳 How ad spend impacts your minimum viable price
🔍 When to raise prices — and how to do it without killing conversion
You’ll learn how to:
✔ Set prices based on profit targets — not competitors
✔ Protect margins during sales and promotions
✔ Build strategic bundles to increase perceived value
✔ Identify “profit anchor” products
✔ Avoid race-to-the-bottom discounting
✔ Create pricing tiers that attract multiple buyer types