5 Numbers Every E-Com CFO Must Know breaks down the exact financial metrics that drive sustainable growth, strong cash flow, and long-term valuation.
Inside this guide, you’ll master:
📊 Contribution Margin – The real profitability per product
💰 Customer Acquisition Cost (CAC) – What growth truly costs you
🔁 Lifetime Value (LTV) – The power of repeat customers
📦 Inventory Turnover – Where cash flow gets trapped
🏦 Net Cash Flow – The ultimate survival metric
You’ll learn how to:
• Calculate each metric clearly and correctly
• Spot red flags before they become financial disasters
• Align ad spend with contribution margin
• Forecast cash needs before scaling
• Build a simple financial dashboard for weekly decision-making
• Know exactly when to scale — and when to pull back